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Arctic Light Enrolled by Time of Defiance


Nicely Crafted Entertainment hires game marketing veterans as Time of Defiance comes to North America

Oslo, Norway – October 15, 2004 - The innovative development team at Nicely Crafted Entertainment’s studio in Cambridge, England has teamed up with the game marketing veterans at Arctic Light to promote their campaign based MMO-RTS, Time of Defiance in North America and most of Europe. The game has been available in the UK for almost a year but just hit store shelves in the US last week.

“Arctic Light have continually proven themselves in the MMO market and having them work on Time of Defiance is a massive coup for us,” commented Toby Simpson, Managing Director of Nicely Crafted. “Time of Defiance is a magnificent game and under this agreement our anticipation for the game’s success has just been extended considerably.”

Time of Defiance is a unique campaign based MMO-RTS where players can actually win. The game combines the intrigue of playing with hundreds of others in a 3D universe with all the elements of a traditional real time strategy game in exciting 4 week space combat campaigns. Players guide the destiny of their own empire by battling other empires for control of islands left over from a shattered planet and the vital resources they contain. Because your empire remains persistent through each game campaign you survive, treachery, propaganda, alliances, and trade are just as important in Time of Defiance as your fighting strategy.

“We are excited about helping Nicely Crafted gain some awareness for this game,” said Arctic Light Vice President April Jones. “We’ve worked a lot with games like Anarchy Online and Saga of Ryzom. We see that Time of Defiance has a very unique appeal to busy people who can’t commit to yet another time intensive MMO and to real time strategy gamers looking for something a little more meaty than just a single player game brought online.”

Even those who don’t have a lot of time for traditional MMOs but enjoy playing online against other people can set up tasks for their empire with preparations for battle continuing even when the player is offline. Real time strategy gamers will enjoy the resource management, fleet and equipment building, space exploration, and of course, the ultimate battle for land and glory.

Time of Defiance is available in stores now across North America and both the game and a 10 day demo account are available for download at http://www.nicelycrafted.com with monthly subscriptions for $10 per month.

About Nicely Crafted Entertainment
Nicely Crafted Entertainment Ltd (NiCE) was formed in 2001 in Cambridge, England to design and develop Massively Multiplayer Online (MMO) games, providing the player with an experience that will ultimately rival reality. NiCE is incorporated in the UK with development and research facilities in Cambridge, England. NiCE develops technology designed to ultimately allow for hundreds of thousands of players in a persistent world and designs games that leverage that technology to provide an engaging and absorbing real-time entertainment experience over the Internet.

About Arctic Light
The staff at Arctic Light has over 6 years of international experience in sales, marketing, distribution, and public relations. With a specialty in PC software and internet-based products, the company has additional experience in promoting games for PlayStation, Xbox, GameCube, and GameBoy devices. Arctic Light serves as the marketing and public relations team for Nicely Crafted Entertainment in North America and throughout Europe (excluding the UK). Please visit http://www.arctic-light.com for more information.

Posted by Directory of Games on October 17.


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