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PS3 games may be increasing in price.

Sony Computer Entertainment America president Kaz Hirai has commented on the potential price of PlayStation 3 software for the first time, as part of an interview printed in the August issue of consumer publication PSM Magazine.

When asked whether PlayStation 3 games would be priced in the same range as Xbox 360 titles (currently $59.99 for most high budget titles), Hirai suggested that: �Generally speaking, over the past twelve years or so, there has been a consumer expectation that disc based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say �PS3 games now $99.99�."

The price of video games is currently a subject of great debate in the industry, with publishers such as Activision maintaining that a price increase is needed to cover next generation development costs. Conversely, many developers feel games are too expensive, as evidenced in Gamasutra�s recent podcast featuring Brian Eddy of Midway Games and Bethesda Software's Todd Howard.

Hirai continued his answer by saying, �I don't think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100.�

Posted by Ed on June 30.

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